Flux
Food delivery App
Introduction
Flux is a food delivery platform designed to connect customers with local restaurants while providing vendors with tools to showcase their offerings and manage orders efficiently. The platform integrates AI-powered features for smarter food recommendations and includes reels for vendors to promote dishes and specials.
As the Product Designer, I led the UX/UI design and brand identity, ensuring a cohesive experience for both customers and vendors while simplifying complex workflows and enhancing engagement.
Challenge
Designing a multi-sided food delivery platform presents unique challenges:
Balancing distinct workflows for customers and restaurant vendors
Integrating AI recommendations for personalized meal suggestions without overwhelming users
Designing a reels feature to help vendors market their food
Ensuring smooth order management, delivery tracking, and notifications
Maintaining a consistent and intuitive experience across all touchpoints
The goal was to make the platform easy to use, engaging, and scalable for both diners and restaurants.
Research & Insight
I studied competitor food delivery apps, analyzed user behavior for both diners and vendors, and explored trends in AI-driven recommendations and social features.
Key insights:
Customers want fast order browsing, clear menus, and real-time delivery updates
Vendors need intuitive tools for managing orders, menus, and promotions
Short-form video content (reels) boosts engagement and increases order frequency
AI recommendations work best when seamlessly integrated into the browsing experience
Clear visual hierarchy and micro-interactions reduce cognitive load
These insights guided both the product UX strategy and the brand identity design.
Solution
I designed Flux with clarity, engagement, and usability at its core:
Customer Experience
Simplified menu browsing and food ordering flow
AI-powered recommendations for personalized meal suggestions
Real-time order tracking and notifications
Vendor Experience
Reels feature to showcase dishes, offers, and specials
Intuitive order and menu management tools
Analytics for tracking sales and customer engagement
Brand & Interface
Cohesive visual system across customer and vendor apps
Micro-interactions to guide user behavior and improve trust
Modern, appetizing brand identity aligned with the food delivery market
The final product delivers a connected, intelligent, and engaging food delivery experience that works for both diners and restaurant vendors
Transform Complex
Concept into
Seamless Product
Available for Full-time hiring, Freelance or Framer Project